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Paul Hardingham's Business Site

Building a legacy…

I’ve always been keen to work with companies where they pay me commissions for the lifetime of customers that I bring them. Whilst it takes longer to build up the residual income, it’s certainly worth it because it gives a much more solid and reliable income. I have seen a lot of people crash and burn over the last 15 years that I’ve been self employed because they've chased the quick income. But the quicker it comes, the faster it leaves.

Only yesterday I was talking with someone who is a professional SEO consultant.For those who don’t know what SEO is, it’s “Search Engine Optimisation”. Basically you get a site listed at the top of Google search results. Great if you can do it and the traffic can be fantastic (I know because I had several sites at the top of the search results back in the years 2002-2005). However, from a business plan, it really is like building a house on quick sand. All Google need to do is change their algorithm again (which they WILL do at some point) and BOOM, all your traffic vanishes overnight and so do your customers. That’s no way to build a legacy!

Which brings me back to the point of my article...

I’ve just listened to a podcast from one of the companies I am currently working with and I thought it was so brilliant that I’d share it with you. If you’re interested in joining a business where the Executives understand that you want an income that lasts a lifetime not just 6 months, then get in touch with me.

Listen to the podcast: click here

I hope you enjoy this little article and as always, feel free to comment and share this post.

Thanks, Paul Hardingham.

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